CURRENT: GERMAN CUSTOMER ONBOARDING
GET NEW CUSTOMERS EASIER, MAKE MORE REVENUES AND STAND OUT FROM COMPETITION
Guided Customer Onboarding
The Management Platform assists YOU to achieve above-average sales growth in the export markets in the short term.
Goal: Market development to meet Sales & Profit Targets
Duration: 4-8 weeks
Outcome: Customer specific Sales measures
Approach: Framework with #6 Phases
Coaching: 5 Workshops (Phase 1-3)
Sponsor: Innovation Norway
Investment: € 2000 Special Offer (no additional extras)
The Investment Covers:
vSelf-Service: Management Platform for Customer Onboarding
vIdentify: Selection of Your Target Customers
vTargeting: Aligning Your Target Customer Needs with Your Messaging
vMedia: Reaching Target Customer wit<h the right messaging over the right media
vLead Management: Turning your Leads into Customers
vLocate & Connect: Providing access to market knowledge and industry network of 8000 Companies in one online Workshop to identify Target customers
vHands-on: Development and implementation of the customer onboarding plan for the German-speaking (D-A-CH) markets
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vCoaching : Implementation of the Onboarding Plan with 4 online workshops (Phase 1-3)
The Digital Customer Onboarding Solution for capturing the market potential
The Fast Path to new Customers
We developed the Digital Customer Onboarding Solution with Norwegian Companies who wanted to win new Customers in Germany
The Digital Exporter From Norway : Smarter, Leaner and faster
Onboarding Objective: Crossing the Chasm by Building Relationships with Target Customer
How can we select and access customers in Germany ?
Together with Innovation Norway we have access to a substantial network and market potential in the German Industrial Sector.
Capturing the Market Potential with the 1-Page Customer Onboarding Plan
The 1-Page Onboarding Plan has been a marketing implementation breakthrough
Very few of them ever carried through with it. Why? Because creating a onboarding plan was a complex, laborious process that most business managers simply won’t do.
Getting Leads in 4-6 Weeks for capturing the potential
Focus on delivery of weekly results in virtual Teams
Orchestrating Customer Onboarding with Digital Platform
(Bi)-Weekly online Workshops for Implementing the Onboarding Plan
German Customer Onboarding worked for Norwegian Companies
Our Up-skilling Experience in Digital Business Developoment Skills
Platform Workflow
Capture Your International Potential
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The 1-Page Customer Onboarding Planning
GRATIS VORSCHAU -
The 1-Page Customer Online Planning Canvas
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Forming Virtual Teams
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Remote Work: Introduction
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Remote Work: Digital Tools
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Remote Work; Productivity
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Remote Work; Productivity Challenges
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Remote Teams: Leading Productivity
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Remote Work; Trust
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Remote Work: Cognitive swift trust
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Remote Work: Emotional Trust
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Remote Work: Mutual Knowledge and Social Presence
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Deep Dive Learning: Forming and Leading Virtual Teams
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Mastering Digital Exporting: Full Program
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Build the Value Proposition
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Go-to-Market Strategy & Tactics
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Reference Customer UsesCase: Download
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Phase 1: Selecting your Target Market: Presentation
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Phase 1: Selecting your Target Market: Templates
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Phase 1: Example Target Market Diagnostic
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Phase 1: Example Target Market Diagnostic Downloads
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Crafting Your Message
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Crafting Your Message Templates
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Crafting Your Message: Example
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Crafting Your Message Download: Example
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Example Website
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Message Examples
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About this course
- €2.000,00
- 51 Lektionen
- 1 Stunde Videoinhalt
The Customer Onboarding Plan Implementation : Phase 1
Selecting your target market is a crucial first step in the onboarding process.
Doing so will ensure your onboarding message resonates better, which in turn will make your onboarding far more effective.
By focusing on the right target market for your business, you’ll be able to get a better return on the time, money and energy you invest.
To be a successful you need laser-like focus on a narrow target market, sometimes called a niche.
Targeting a tight niche allows you to become a big fish in a small pond. It allows you to dominate a category or geography in a way that is impossible by being general.
The Customer Onboarding Plan Implementation : Phase 2
When you confuse them, you lose them. Good onboarding takes the prospect through a journey that covers the problem, the solution and, finally, the gain/pain proof.
Marketing messages are boring, timid and ineffective. To stand out from the crowd, you need to craft a compelling message that grabs the attention of your target market.
Once you have their attention, the goal of your message is to compel them to respond.
You need to be clear about what they should do next and what they will get in return.
Direct response marketing focuses heavily on the needs, thoughts, and emotions of the reference/target customer
The two questions you must ask yourself and answer are:
Why should they buy?
Why should they buy from me?
What is the unique advantage you are offering?
Good Onboarding, especially direct response messaging, is always customer and problem/solution focused,
The Customer Onboarding Plan Implementation: Phase 3
Media is the vehicle that you use to send your message to your target market; for example, radio, direct mail, telemarketing, Internet, TV and so on
Communication media is the vehicle you’ll use to reach your target market and communicate your message. It’s typically the most expensive component of your customer onboarding , so it needs to be selected and managed carefully to ensure you get a good return on investment (ROI).
Response rates will vary dramatically depending on factors such as how relevant the message is to the target market, how compelling the offer is.
Rather than “getting your name out there,” you’ll fare much better by concentrating on getting the name of your prospects in here.
Lifetime value and customer acquisition cost are two of the key numbers you need to know to measure marketing effectiveness.
The Customer Onboarding Plan Implementation: Phase 4
Capturing leads in a database system for future follow-up is critical to your onboarding success.
This is because only a very small percentage of interested leads may be ready to purchase from you immediately.
Lead capture is all about properly handling interest and building your future sales pipeline.
When your interested leads respond, you put them in your follow-up database so that you can build value for them, position yourself as an authority and create a relationship built on trust.
Building infrastructure—a system whereby a cold lead enters one end, and a raving fan customer comes out the other.
All other things being equal, the more money you can spend onboarding high-probability prospects, the better your chances are of converting them to a customer.
Customer Onboarding Plan Implementation: Phase 5
Nurturing leads is the process of taking people from being vaguely interested in what you have to offer to desiring it and wanting to do business with you.
The lead nurturing process ensures that leads are interested, motivated, qualified and predisposed to buying from you before you ever try to sell to them
Immediately after you’ve captured a lead, they should go into your system, where repeated contacts are made over time.
You build a relationship, giving them value in advance of them buying anything from you, building trust and demonstrating authority in your field of expertise in the process.
The Customer Onboarding Plan Implementation: Phase 6
Sales conversion is all about creating enough trust and demonstrating enough value to motivate interested leads to become paying customers.
Positioning yourself correctly will make the sales conversion process easy and natural for both you and your customer.
With trust being the major barrier to a sale, you’ve got to have some solid strategies for sales conversion.
Invite Them to Try before They Buy
By the time you get prospects to the point of sales conversion, they should already be pre-framed, pre-motivated and pre-interested and essentially asking to buy from you.
Professional Certificate Course
Career-relevant: Designed to build or advance skills for specific career/ Skill-Based: In-demand skills and actionable knowledge needed for today`s job/Short in Length: On average a week to complete
Dr. Paul Gromball: Course Lead
I help employees and managers use Digital Technologies to generate business outcomes like productivity, sales and innovation
Management (CEO) and Consulting Experience (McKinsey) of more than 30 years in developing and implementing strategic, operational and organizational performance improvements at global enterprises and medium-sized businesses. Working expertise in a variety of management areas including, strategy, sales-and marketing, cost-reduction, supply chain management, manufacturing (MES), sourcing, IT management,reorganization and M&A/ post merger integration. Focus oncompanies of the Process-Industry (pharmaceuticals, chemistry, steel),Assembly-Industry (automotive, automotive-supplier, engineering,electronics) Consumer Goods (food, clothing, household appliances) and Services (logistics, airlines)
