Grow with new Products in existing Markets

Smart, connected products enable the comprehensive monitoring of a product's condition, operation, and external environment through sensors and external data sources

Goal:                  Develop and deploy smart connected products  

Duration:       4 weeks / 10h per week

Outcome:       A smart connected product prototype 

Coaching:       Weekly Group Coaching

Approach:      E-learning Framework with 4 Steps

Price:                   €1987 special offer


Digital Product Managment Introduction

What does it take to product manage a digital product or service through its lifecycle? 


Lean and agile practices are necessary but are they sufficient? 


Digital products generate a tremendous amount of data in distribution and use, lend themselves to constant iteration, and enable innovative business models. Digital product management (DPM) therefore involves sophisticated analytics, design thinking, and business modeling in addition to the central coordinating role of traditional product management.


 We have designed this Initiative based on the centrality of Digital Product Management Thinking (DPMT) – a collection of systemic practices and skills that integrate Analytics, Business modeling, Coordination, and Design thinking – the ABCD of DPMT. 



Your Program Outline-to be tailored

  • 1

    The Digital Product Management Secrets

    • Introduction

  • 2

    Welcome to the course!

    • How to use this course

    • Before we begin...

  • 3

    1) Product Management Thinking

    • Part Introduction

    • Learning Steps

    • Key Tasks & Opportunities

    • Data Driven Decisions

    • Strategy Testimonial

    • Strategy Alignment

    • Business Model Canvas Overview

    • Visioning

    • Sample Solution

    • Test Your learning

    • References

  • 4

    2) Envisioning Products & Leveraging Organizational Processes /

    • Introduction

    • Learning Steps

    • Envisioning Products & Organizational Processes

    • Opportunity Identification

    • Agile Development Testimonial

    • Agile Decision Making

    • Generating Hypotheses

    • Report

    • Test your learning

    • References

  • 5

    3) Requirements, MVP and the Evolution of Products /

    • Part Introduction

    • Learning Steps

    • Managing Requirements Gathering,

    • Prioritizing Requirements

    • Designing Minimal Viable Product

    • Report

    • Test your learning

    • References

  • 6

    4) Development Iterations & Go To Market Effort /

    • Part Introduction

    • Learning Steps

    • Iterations Needed While Going to Market Testimonial

    • Architecture & Testing

    • Role in the Go-To-Market Process

    • Market Communication & Education

    • Measuring Market Response

    • Measuring Market Response

    • Test Your learning

    • References

  • 7

    5) Systems Thinking: P&L, Lifecycles & Roadmap

    • Part Introduction

    • Learning Steps

    • Managing Metrics

    • Metrics

    • Roadmaps

    • Roadmapping

    • Assessing Profit and Loss

    • Assessment of Profit and Loss (P&L)

    • Test Your Learning

    • References

  • 8

    6) Taking a Long View: PM Career Paths /

    • Part Introduction

    • Learning Steps

    • Soft Skills and Traits

    • Skillsets

    • Managing a Career as A PM Professional

    • Career Positioning

    • Roadmapping

    • CLPC: Roadmapping

  • 9

    Next steps

    • More resources for you (Links)

    • More Resources for You (PDF)

    • Before you go...

Up-Skilling Your Virtual Team

E-Training for Guiding you from the current situation to the desired Results by providing you a 4-step mental map to drive your Growth Process With Digital Projects

We support professionals and companies in implementing their digital growth projects by qualifying key talent specifically for co-creating growth solutions. We use practical knowledge that we tailor to the needs of professionals in their daily work. We develop our comprehensive learning offer together with renowned industry experts and institutions. Our focus is on Companies and their key talent of the global assembly and process industry to achieve their revenue goals by qualifying their key people with self-service e-learning and coaching base on our 4-step learning framework..
Getting Results With The Tailored E-Learning & E-Consulting Framework

Why you should join

For Managers in all functions who want to amplifiy their digital skills, digital project teams and experts who want to stay up-to-date. A world-class Digital Manager has a unique combination of skills-developed by professional certifacte courses and digital Masters programs- that enable them to have an enormous positive impact on an organization.

Dr. Paul Gromball: Your Course Lead

I help you to use Digital Technologies for generating business outcomes like productivity, sales and innovation

Management- (CEO) ,Consulting- (McKinsey) and Learning-Experience (MIT,Harvard) of more than 30 years in developing and implementing strategic, operational and organizational performance improvements at global enterprises and medium-sized businesses. Working expertise in a variety of management areas including, strategy, sales-and marketing, cost-reduction, supply chain management, manufacturing (MES), sourcing, IT management,reorganization and M&A/ post merger integration. Focus oncompanies of the Process-Industry (pharmaceuticals, chemistry, steel),Assembly-Industry (automotive, automotive-supplier, engineering,electronics) Consumer Goods (food, clothing, household appliances) and Services (logistics, airlines)