YOUR D2C POTENTIAL:

The New Digital Power for Small-and-Midsize Enterprises in Global Markets

Refresh Your Skills

Kick-OFF Meeting

Understand the Growth Strategy based on the Company Mission

Refresh Your Skills

STRATEGY

Develop the Export Choices based on Customer and Competition Insights

Refresh Your Skills

RESULTS

Leverage Data-driven Decision Making to achieve your growth targets

Refresh Your Skills

The #5 Step E-Learning Path

  • 1

    I) PREPARATION

    • Website

    • Profile

    • The D2C Strategy Framework

    • IoT Solution Strategy Plan

    • D2C Role Model Website

    • D2C Role Model Video

    • Influencer marketing

    • Forming Virtual Teams

    • Deep Dive Learning: Forming and Leading Virtual Teams
  • 2

    II) KICK-OFF MEETING

    • The Country Market Launch

    • The Autonomous Driving Model Project

    • ViaVan Platform Provider

    • Traffic Simulation

    • Why developing an International Launch Strategy?

    • Download the Launch Strategy

    • How great leaders inspire actions

    • Why vs. Vision

    • Deep Dive Learning: Leading in the Digital Age
  • 3

    III) STRATEGY

    • Strategy Delivery Plan

    • Asynchronous Strategy Development

    • Asynchronous Strategy Development
  • 4

    Strategy 1: How to develop a winning Country Business Model

    • Delivery 1: The Country Business Model

    • Delivery Templates Download

    • The traditional Value Chain

    • Defining the Value Network

    • Value Network Disruption

    • Value Network Technologies

    • Value Network Formation

    • Business Roles Introduction

    • Transfer Business Role into Digital Business Model

    • Collaborative Joint Vision of the Business #Model

    • Designing Minimal Viable Product

    • Deep Dive Learning: Value Network

    • Strategy Workshop

    • Value Network Design : Autonomous Driving
  • 5

    Strategy 2: Country Customers: Needs Analysis

    • Delivery 2: The Country Customer Analysis

    • Delivery Templates Download

    • Job to be done

    • Job-to-be done Outline

    • The Job-to-Be Done Growth Strategy

    • Deep Dive Learning: Customer Relationship Management
  • 6

    Strategy 3: Country Competition: Strengths/Weakness

    • Delivery 3: The Country Competitors Analysis

    • Delivery Templates Download

    • How to Do a Competitive Analysis

    • Industry Structure Audit

    • Competitive Advantage

    • Competitive Positioning

    • Deep Dive Learning: Strategic Management
  • 7

    Strategy 4: Applying the D2C Secret Formula

    • Delivery 4: Application of the D2C Secret Formular

    • Delivery Template Download

    • DotCom Secrets
  • 8

    Strategy 5: Country Distribution Strategy

    • Delivery 5: The Country Channels

    • Delivery Templates Download

    • Distribution Strategy

    • Channel of Distribution

    • Deep Dive Learning: Remote Selling
  • 9

    Strategy 6: Crafting the Export Country Strategy

    • Delivery 6: Finding Your Country Niche: The localized Digital Market Strategy

    • DeliveryTemplates Download

    • Why Digital matter

    • Why digital matters to you

    • Online Marketing Value Proposition

    • What do we mean by product?

    • Extended products

    • Deep Dive Learning: Strategy Excecution
  • 10

    IV) EXECUTION

    • Strategy Execution Tasks & Roles
  • 11

    Execution 1: Select & Integrate Local Market Function

    • Delivery 1: Role of the Local Market Function

    • Download Template Delivery 1

    • Global and Local Value Creation

    • German Partner Candidate: EuroLog

    • German Ports
  • 12

    Execution 2: What is the local focus of the International Webshop ?

    • How to prepare your international Webshop

    • Hacking best in Class WebStores

    • Selection of international shopsystems

    • Certification of Webshops
  • 13

    Execution 3: Country specific Digital Marketing set-up

    • SEO

    • Understand User Experience

    • Who are you online?

    • The persona and its journey

    • Who are the competitors?

    • Localized Digital Marketing

    • Localized Product Management

    • Deep Dive Learning: Digital Marketing
  • 14

    Execution 4: Supply Chain: FREE WORLDWIDE SHIPPING — DUTY AND TAXES PRE PAID

    • Internatiional Supply Chain Management

    • Supply Chain relocation
  • 15

    Execution 5: Digital Fabrication:The Industrie 4.0 Delta on the Supply Chain

    • What is Digital Fabrication ?

    • Smart Textiles & Microfactories

    • Local Textile Micro-Factory

    • The Technology Delta Analysis

    • Deep Dive Learning: Circular Economy Innovation
  • 16

    V) RESULTS

    • Introduction

    • Analytics in Fashion

    • Opinion vs. Big Data

    • Defining Analytics Areas

    • Types of Analytics

    • Use of Analytics

    • SME Knowledge Management & Decision Making

    • Deep Dive Learning: Data- Analytics for Results

    • #6Skills to achieve results in the Global Business Cycle

Dr. Paul Gromball: Your Program Guide

I help you to achieve your business growth goal without hiring consultants by enabling you and your team with tailored self-service knowledge and skills. Mail: [email protected]

Management (CEO) , Consulting (McKinsey) and Learning Experience (MIT, Harvard) of more than 30 years in developing and implementing strategic, operational and organizational performance improvements at global enterprises and medium-sized businesses. Working expertise in a variety of management areas including, strategy, sales-and marketing, cost-reduction, supply chain management, manufacturing (MES), sourcing, IT management,reorganization and M&A/ post merger integration. Focus oncompanies of the Process-Industry (pharmaceuticals, chemistry, steel),Assembly-Industry (automotive, automotive-supplier, engineering,electronics) Consumer Goods (food, clothing, household appliances) and Services (logistics, airlines)
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