Revenue Growth with existing products in new markets

The new markets can be new countries and new target groups. Market development usually involves only minor changes to the product or products in order to adapt to the new markets.Revenue Growth with existing products in new markets

Goal:                  International Market development with digital 

Duration:       2 weeks / 10h

Outcome:        Digital skills for international Market-Management

Coaching:      Optional Group Coaching

Approach:      E-learning Framework with 4 Steps

Price:                     € 487 


Data-driven Market Strategies drives Global Growth

Participation in this course will increase speed and reduce risk when pursuing new, digital business opportunities. Each course is tailor-made for a group of companies having products, services or technologies that solve problems in specific sectors or industries.

Course Outline

Move to Industrie 4.0™ Readiness

    1. The Digital Market Strategy

      GRATIS VORSCHAU

    1. A message from the instructor

    2. How to use this program

      GRATIS VORSCHAU

    3. Before we begin...

    4. Your Course Learning Path

      GRATIS VORSCHAU

    1. A1: The Impact of Digital on Product Management

    2. A2: Business Model Canvas as Starting Point

    3. A3: Collaborative Joint Vision of the Business

    4. A4: Generating collaborative Hypothesis

    5. A5:Transfer Business Model into a Balanced Scorecard

    6. A6: Adoption of Digital

    7. A7: Job to be done

    8. A8: Disruptive Innovations

    9. B): Exporting Market Program Presentation

    10. C) The Digital Exporting Program Handbook

    1. 1) Deep Dive Skill Development: Market Strategy

    2. 2) Deep Dive Industry Market Analysis

    3. 3) Big Data & Artificial Intelligence: Deep Dive Skill Development

    4. 4) Bavaria Industry Database

    5. 5) Norway Databases

    1. A) Test your Learning: Quiz

      GRATIS VORSCHAU

    2. C) Access to Team Work Space: Teams

    1. Assignment Prepare your Digital Exporting Program

About this course

  • €487,00
  • 26 Lektionen
  • 0 Stunden Videoinhalt

The Learning & Development perspective

Driving Innovation with e-Learning & Development Perspective

How it works

The program is designed to be a mix of specific e-learning modules (see program outline), followed up by assignments and live sessions either in group or per company to discuss the content at hand and ensure the maximum applied individual take-away for your company specific case. The developed digital projects will then be moved to real-life company interaction .Industry specialists will join forces and contribute to the best possible outcome of the program

Why you should join: The current Covid-19 crisis has emphasized even further the importance of not just the technical application of digital tools and methods but most importantly the necessity to develop organizations and sales strategies that are capable and resilient enough to take advantage of the chances and opportunities arising. In the program we seek to develop new technology strategies for your business and have the possibility to apply them in practice.

Professional Certificate Course

Career-relevant: Designed to build or advance skills for specific career/ Skill-Based: In-demand skills and actionable knowledge needed for today`s job/Short in Length: On average a week to complete

Project-, Performance- and Portfolio-Based Learning

We support companies in implementing their digitization projects by qualifying employees specifically for new digital and leadership tasks.

Key take-aways ; Increased competence in models and tools for improving profitability with digital , Concrete development of company specific digital strategies and projects, Identification of new business opportunities for increasing revenue and operational efficiency. 1:1 online meetings with Subject-Mater Experts The e-learning on demand approach helps to overcome four Barriers to Change:1. Perception problem: We don’t know we’re behind. 2. Knowledge problem: We know we’re behind but we don’t know what to do about it. 3. Motivation problem: We may know what to do, but we don’t do it. 4. Capabilities/coordination problem: We know what to do and we want to do it, but we can’t get it done.

Who should join & Time commitment

The program targets specifically manufacturing companies from all industrial sectors experiencing a decline in profitability due to recent developments and feel the need to strengthen their digital competence in order to establish robust improvements

Time commitment for the course : Self-service e-learning preparation 2-5h over a week/ Company specific project work 4-6h/ Optional Life Workshop 4h
Call to action

Dr. Paul Gromball: Course Lead

I help employees and managers use Digital Technologies to generate business outcomes like productivity, sales and innovation

Management (CEO) and Consulting Experience (McKinsey) of more than 30 years in developing and implementing strategic, operational and organizational performance improvements at global enterprises and medium-sized businesses. Working expertise in a variety of management areas including, strategy, sales-and marketing, cost-reduction, supply chain management, manufacturing (MES), sourcing, IT management,reorganization and M&A/ post merger integration. Focus oncompanies of the Process-Industry (pharmaceuticals, chemistry, steel),Assembly-Industry (automotive, automotive-supplier, engineering,electronics) Consumer Goods (food, clothing, household appliances) and Services (logistics, airlines)
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